Wednesday, March 17, 2010

SXSW 2010

It is very much that time of year again -- when South by Southwest Interactive shuts down and Music starts up -- everyone's pants get a whole lot tighter and nerdy glasses make the move from essential to ironic.

Walking down 6th Street Tuesday night however, Interactive and Music blended together. Did I see a grown man in khaki slacks riding a mechanical bull? Yes, I did. Was I asked what "hip-hop" was? Yes, I was.

At 10:45 Austin's The Black and White Years played an up-tempo set at the Parish, clapping and sounding like a pop-y Yeasayer mixed with a heavy dose of Of Montreal.

Across the street at Maggie May's around midnight, DJ Mike Relm played the YouTube party -- doing real-time mixing to the integrated video projected behind him. While he mixed "Purple Haze," video clips of the Air Guitar World Championships played in synch. Relm also did a back-to-back mix of the "O face" segment of "Office Space" followed by the diner scene in "When Harry Met Sally." A high-concept climax to the set.

By 1am at the Mohawk, folks were ready to dance, even just to the random assortment of sounds DJs like to play with late at night. Sometimes, it just sounds right.

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